VINCENT H. F. CHANG*; HECTOR K. M. KAO**; BENJAMIN J. C. YUAN***
*Ph.D. Candidate,
Institute of Management of Technology,
National Chiao Tung University,
Taiwan.
**Ph.D. Candidate,
Institute of Management of Technology,
National Chiao Tung University,
Taiwan.
***Professor,
Institute of Management of Technology,
National Chiao Tung University,
Taiwan.
AN EMPIRICAL STUDY ON TAIWANESE AND CANADIAN CONSUMERS’ PURCHASE INTENTION OF GREEN PRODUCT
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