DR. APARNA BHATIA*; DR. SUBHASH CHANDER** * Lecturer, Department of Commerce and Business Management, Guru Nanak Dev University, Amritsar. * Professor, Department of Commerce and Business Management, Guru Nanak Dev University, Amritsar.

SUNIL KUMAR* Reader, Punjab School of Economics, Guru Nanak Dev University, Amritsar-143005, Punjab, India.

PINKI INSAN*; DR. D. P. WARNE** * Assistant Professor, Shah Satnam Ji P.G. Girls College, Sirsa, Haryana – 125055. **Reader, Chaudhary Devi Lal University, Sirsa, Haryana – 125055.

R. P. NATARAJAN*; S. SIVA** * Professor of Commerce, School of Management, Pondicherry University. ** Research Scholar, Department of Commerce,School of Management, Pondicherry University.

DR. SANDHYA MEHTA* *Dy.Director, Guru Nanak Institute of Management & Technology Model Town, Ludhiana-141013.

V. GEETHA*; DR. M. JEYAKUMARAN** * Research Scholar,Department of Business Administration, Kalasalingam University, Krishnankoil – 626190, Tamilnadu, India. **Professor,Department of Business Administration, Kalasalingam University, Krishnankoil – 626190, Tamilnadu, India.

DR. DEBAJANI SAHOO* *Faculty, Marketing & Strategy, IBS Hyderabad.

DR.K.KARTHIKEYAN*; J.ASHOK VISWANATH**; S.BHARATH*** *Assistant Professor, Department of Management Studies, Saranathan College of Engineering, Tiruchirappalli, Tamilnadu, South India. **MBA Final Year Student, Department of Management Studies, Saranathan College of Engineering, Tiruchirappalli, Tamilnadu, South India. *** MBA Final Year Student, Department of Management Studies, Saranathan College of Engineering, Tiruchirappalli, Tamilnadu, South India.

MRS. SHALLU SHARMA*; DR. NAVKIRANJIT KAUR DHALIWAL** *Research Scholar, Department of Commerce, Punjabi University, Patiala. **Reader, Department of Commerce, Punjabi University, Patiala.

ANAND S. KODAN*; AMIT YADAV**; VINOD KUMAR***; RAJESH KUMAR****; SANDEEP MEHRA***** *Research Scholar,Department of Commerce, M.D. University, Rohtak, Haryana. **Assistant Professor, IPD College, New Delhi. *** Research Scholar,Department of Geography, M.D. University, Rohtak, Haryana. **** Research Scholar,Department of Geography, M.D. University, Rohtak, Haryana. ***** M.Com.,Department of Geography, M.D. University, Rohtak, Haryana.