Category: Volume 2 Issue 2 (Feb. 2011)

ROLE OF CULTURE IN SHAPING BRAND POPULARITY

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DR. MOUSUMI SENGUPTA Professor – HRM, SDM Institute for Management Development, Mysore DR. NILANJAN SENGUPTA Professor – HRM, SDM Institute for Management Development, Mysore MR. BODHISATTA BHATTACHARYYA PHD Scholar, VTU & Manager, SITAR (A Govt. of India Society).

RETENTION IN BPO INDUSTRY – A KEY CHALLENGE OF EMPLOYEE RESOURCING

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DR. D. VENKATRAMARAJU M.B.A., M.Com. M.A., M.Ed., M.Phil., Ph.D., A.C.S.INTER Associate Professor and Research Guide Post Graduate and Research Dept of Commerce Pachaiyappa’s College, Chennai, Tamilnadu, India R. SURESH BABU M.Com. M.Phil., M.B.A., Pgdma., (Phd) Part Time Research Scholar Department Of Commerce Manonmaniam Sundaranar University Tirunelveli, Tamilnadu, India.

EMPLOYEE ABSENTEEISM IN BPO INDUSTRY:A KEY HR ISSUE

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DR. D. VENKATRAMARAJU M.B.A., M.Com. M.A., M.Ed., M.Phil., Ph.D., A.C.S.INTER Associate Professor and Research Guide Post Graduate and Research Dept of Commerce Pachaiyappa’s College, Chennai, Tamilnadu, India R. SURESH BABU M.com. M.phil., m.b.a., pgdma., (phd) Part time research scholar Department of commerce Manonmaniam sundaranar university Tirunelveli, tamilnadu, india.

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