Category: Volume 2 Issue 4 (Apr. 2011)

A STUDY ON BRAND LOYALTY OF MLM BRANDS

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DR. ISITA LAHIRI*; SHRI MRINAL KANTI DAS** *Department of Business Administration University of Kalyani West Bengal- 741235 **Centre for Management Studies JIS College of Engineering (Affiliated to WBUT Approved by AICTE)

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