Category: Volume 8,Issue 7 (July-2017)

IF EVERYONE’S #1, THEN WHO IS #1? – CONSUMER MARKETING RATIONALES FOR ADVERTISING STELLAR CLAIMS

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Dr. Framarz Byramjee, Professor, Department of Marketing, Eberly College of Business, Indiana University of Pennsylvania, USA Dr. Brion Scudder Associate Professor, Department of Finance and Legal Studies, Eberly College of Business, Indiana University of Pennsylvania, USA Dr. Krish Krishnan Professor, Department of Marketing, Eberly College of Business, Indiana University of Pennsylvania, USA

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