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Category: Volume4 Issue 7 (July, 2013)

INDUSTRIAL DISPUTES IN TAMILNADU STATE TRANSPORT CORPORATION (TNSTC), TAMIL NADU

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Dr. G. Prabhakaran*; Dr. K. Veerakumar**; Dr. B. Sumathisri*** *Department of Commerce and Management Studies, Srinivasa Ramanujan Centre, Sastra University, Kumbakonam, India. **Department of Commerce and Management Studies, Srinivasa Ramanujan Centre, Sastra University, Kumbakonam, India. ***Department of Commerce and Management Studies, Srinivasa Ramanujan Centre, Sastra University, Kumbakonam, India.

IMPACT OF ADVERTISEMENT ON CONSUMERS BRAND PREFERENCE

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Dr. Yuvaraj Sambasivam*; Mr. Eskinder Gizachew** *Associate Professor, Department of Management, College of Business and Economics, Debre Morkos University, Debre Morkos, Ethiopia. **Head, Department of Management, College of Business and Economics, Debre Morkos University, Debre Morkos, Ethiopia.

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