Munish Gupta*; Priya Gupta** *Assistant Professor, Arya (PG) College, Panipat, India. **Assistant Professor, Arya (PG) College,
IMPACT OF RETAIL OUTLET IN RETAINING CUSTOMER LOYALTY – A CASE STUDY OF BIG BAZAR

Munish Gupta*; Priya Gupta** *Assistant Professor, Arya (PG) College, Panipat, India. **Assistant Professor, Arya (PG) College,
Dr. G. Prabhakaran*; Dr. K. Veerakumar**; Dr. B. Sumathisri*** *Department of Commerce and Management Studies, Srinivasa Ramanujan Centre, Sastra University, Kumbakonam, India. **Department of Commerce and Management Studies, Srinivasa Ramanujan Centre, Sastra University, Kumbakonam, India. ***Department of Commerce and Management Studies, Srinivasa Ramanujan Centre, Sastra University, Kumbakonam, India.
Kumari Mary Mathe* *Research Scholar, Department of Commerce & Business Management, Kakatiya University, Warangal, Andhra Pradesh, India.
Dr. Abhishek Gupta*; Ms. Neetu Gupta** *Administrative-cum-Accounts Officer, Sardar Swaran Singh National Institute of Renewable Energy, Kapurthala, Punjab, India. **Student.
Dr. Yuvaraj Sambasivam*; Mr. Eskinder Gizachew** *Associate Professor, Department of Management, College of Business and Economics, Debre Morkos University, Debre Morkos, Ethiopia. **Head, Department of Management, College of Business and Economics, Debre Morkos University, Debre Morkos, Ethiopia.
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