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Category: Volume 6,Issue 1(February-2018)

CUSTOMER ATTITUDES TOWARDS AUTOMATED TELLER MACHINES (ATMS) USAGE IN NIGERIA

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Chukwuemezie Okeke1 Basil Chibuike Nwatu2 Peter Umar Danjuma3 1. Titus Chukwuemezie Okeke, PhD is a Reader in the Department of Marketing. Nnamdi Azikiwe University, Awka. His research interests are in services marketing, e-banking, government and business and consumer behaviour. Dr. Titus Chukwuemezie Okeke is the Corresponding Author. 2. Basil Chibuike Nwatu works with Enugu State […]

STRATEGY OF CONTENT MARKETING IN AYURVEDA A SPECIAL REFERENCE STUDY ON PATANJALI PRODUCTS

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Mr. Nagendra Prasad.K, MBA, M.Phil. (IB) (Ph. D.) Research [email protected] University, Coimbatore, Tamilnadu & Associate Professor @ ICBM-School of Business Excellence, Hyderabad, Telangana, India Dr. SVVSV Prasad, BL, PGDPM, MHRM, Ph.D. Professor in HRM @ICBM-School of Business Excellence, Hyderabad Telangana, India Dr. Sudheendra Rao.LN, MBA, PGPM, PGPR, M.A, Ph.D. Research [email protected] Bharathiar University & [email protected] […]

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