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CONSUMER PERCEPTIONS AND BEHAVIOUR: A STUDY WITH SPECIAL REFERENCE TO CAR OWNERS IN NAMAKKAL DISTRICT

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Dr. S. SUBADRA,
Assistant Professor in Management Sciences
S. N. S. College of Engineering
Coimbatore. Pin Code – 641 107.
Tamil Nadu State, India.
Dr. K. M. MURUGESAN,
Assistant Professor in Business Administration
Alagappa Government Arts College
Karaikudi. Pin Code – 630 003.
Tamil Nadu State.
Dr. R. GANAPATHI,
Assistant Professor in Commerce
Directorate of Distance Education
Alagappa University, Karaikudi. Pin Code – 630 003.
Tamil Nadu State.

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