Chukwuemezie Okeke1
Basil Chibuike Nwatu2
Peter Umar Danjuma3
1. Titus Chukwuemezie Okeke, PhD is a Reader in the Department of Marketing. Nnamdi Azikiwe University, Awka. His research interests are in services marketing, e-banking, government and business and consumer behaviour. Dr. Titus Chukwuemezie Okeke is the Corresponding Author.
2. Basil Chibuike Nwatu works with Enugu State University of Science and Technology. He has wide experience in commerce and industry especially in the insurance sub-sector.
3. Peter Umar Danjuma is a Principal Lecturer, Department of Marketing, Federal Polytechnic Idah, Kogi State.