DR. HEMAL PANDYA*
*S.D. School of Commerce
Gujarat University Navrangpura
Ahmedabad-380015 India.
ESTIMATING BRAND CHOICE PROBABILITIES FOR AIR CONDITIONERS USING LOGIT AND PROBIT MODELS

DR. HEMAL PANDYA*
*S.D. School of Commerce
Gujarat University Navrangpura
Ahmedabad-380015 India.
INDEXING BY