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EVALUATION OF BRAND EXTENSION ( SIMILAR AND DISTANCE PRODUCT CATEGORY) WITH RESPECT TO DEGREE OF FIT AND QUALITY OF THE CORE BRAND

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Past, Volume 1 Issue 1 (Dec. 2010), IJMMR

M Sayeed Alam*
Assistant Professor
Department of Business Administration
East West University
Dhaka
Bangladesh
Omar Faruq
Assistant Professor
Department of Business Administration
East West University
Dhaka
Bangladesh
Sabina Sharmin
Assistant Professor
Department of Statistics, Biostatistics and Informatics
University of Dhaka
Dhaka
Bangladesh

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