DR. GEETA NEMA*; MS. DHANASHREE NAGAR**
*International Institute of Professional Studies
DAVV Indore-452001 (MP) India
**Shri Vaishnav Institute of Management
Sch. No. 71 Gumasta Nagar Indore – 452009 (M.P.)
IN-STORES DISPLAY: ONE OF THE EFFECTIVE ELEMENTS TO INCREASE SALES IN RETAIL
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