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MEASURING DIVIDEND ANNOUNCEMENT IN STOCK MARKET USING EVENT STUDY METHODOLOGY

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S. SARAVANAKUMAR*; Dr. A.MAHADEVAN**; K.RAJKUMAR***;
S. JULIAN SAVARI ANTONY****
*Research Scholar & Associate Professor,
Department of Management Studies,
JKK Nattraja College of Engineering & Technology,
Komarapalayam, Namakkal-638 183, Tamilnadu, India.
**Professor, Department of Management Studies,
Excel Business School, Komarapalayam, Namakkal – 637303, Tamilnadu, India.
***Assistant Professor, Department of Management Studies,
King College of Technology, Namakkal – 637020, India.
****Final M.E., (ECE), Department of ECE,
AMS Engineering College, Namakkal, Tamilnadu, India.

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