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ROLE OF 4 E’s IN GREEN MARKETING MIX

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S. PIRADEEP*; C. VINOD KUMAR**
*Faculty, Department of Management Studies,
K.S.R School of Management, K.S.R College of Technology,
Tiruchengode, Tamilnadu, India.
**Faculty, Department of Management Studies,
K.S.R School of Management, K.S.R College of Technology,
Tiruchengode, Tamilnadu, India.

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