DR. MOUSUMI SENGUPTA Professor – HRM, SDM Institute for Management Development, Mysore
DR. NILANJAN SENGUPTA Professor – HRM, SDM Institute for Management Development, Mysore
MR. BODHISATTA BHATTACHARYYA PHD Scholar, VTU & Manager, SITAR (A Govt. of India Society).
ROLE OF CULTURE IN SHAPING BRAND POPULARITY
