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ROLE OF CULTURE IN SHAPING BRAND POPULARITY

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DR. MOUSUMI SENGUPTA Professor – HRM, SDM Institute for Management Development, Mysore
DR. NILANJAN SENGUPTA Professor – HRM, SDM Institute for Management Development, Mysore
MR. BODHISATTA BHATTACHARYYA PHD Scholar, VTU & Manager, SITAR (A Govt. of India Society).

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