ARUN KUMAR VAISH*; PROF. ARYA KUMAR**; PROF. ANIL BHAT***
*Visiting Faculty (Finance),
Birla Institute of Technology & Science, Pilani.
**Chief- Entrepreneurship Development & IPR Unit,
Birla Institute of Technology & Science, Pilani.
***Professor,
Birla Institute of Technology & Science, Pilani.
STAKEHOLDERS’ PERSPECTIVE OF SERVICE ATTRIBUTES: AN EMPIRICAL STUDY ABOUT MONEY LENDING IN RURAL INDIA
