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USE OF ANALYTICS IN THE HEALTH INSURANCE SECTOR TO UNDERSTAND THE CUSTOMER BUYING BEHAVIOUR AND THE OPPORTUNITY SPACES

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Eklavya Attar, Student, (PGDM-Research & Business Analytics)
Prin. L N Welingkar Institute of Management Development and Research, Mumbai
Sayli Gharat, Student, (PGDM-Research & Business Analytics)
Prin. L N Welingkar Institute of Management Development and Research, Mumbai
Dr Kavita K M, Professor Operations
Prin. L N Welingkar Institute of Management Development and Research, Mumbai

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