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ADVERISEMENT EFFECTIVENESS TOWARDS THANGAMAYIL JEWELRY IN MADURAI CITY

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N.MUTHUKUMAR*; K.SANKAR GANESH**; M.SHUMUGA SUNDARAM***
*Assistant Professor, Department of Business Administration,
Kalasalingam University, KrishnanKoil-626190,
Virudhunagar District, Tamil Nadu, India.
**Assistant Professor, Department of Business Administration,
Kalasalingam University, KrishnanKoil-626190,
Virudhunagar District, Tamil Nadu, India.
***Assistant Professor, Department of Business Administration, Kalasalingam University,
KrishnanKoil- 626190, Virudhunagar District, Tamil Nadu, India.

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