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ANALYSING THE FEASIBILITY OF GREEN MARKETING IN SMALL & MEDIUM SCALE MANUFACTURERS

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Dr. M N Welling
Pro-Vice Chancellor
SVKM‟s Narsee Monjee Institute of Management Studies (NMiMS)
(Declared as Deemed to be University by UGC)
V. L. Mehta Road, Vile Parle (W)
Mumbai, Maharashtra, Pin- Code 400056 INDIA
Mrs. Anupamaa S Chavan
Lecturer
Narsee Monjee College of Commerce & Economics
JVPD Scheme, Vile Parle (W)
Mumbai, Maharashtra, Pin- Code 400056 INDIA

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