*Osmania University Hyderabad Andhra Pradesh India E-mail: [email protected] ** Doctoral Scholar Centre for Development Studies Trivandrum Kerala India

DR. B. VIJAYALAKSHMI* *Department of Business Management Sri Padmavathi Mahila Visvavidyalayam (Women’s University) TIRUPATI – 517502, A.P

M. S. RAMARATNAM*; R. JAYARAMAN**; V. KRISHNAMOORTHY*** *Faculty of Management Studies SCSVMV University Kanchipuram – 631561 Tamil Nadu India **Faculty of Management Studies SCSVMV University Kanchipuram – 631561 Tamil Nadu India ***Department of Management Studies Kongu Engineering College Perundurai Erode Tamil Nadu India

S. SARAVANA KUMAR*; S. GUNASEKARAN** *JKK Nattraja College of Engineering & Technology Komarapalayam – 638183 Namakkal District **Anna University of Technology Coimbatore JKK Nataraja College of Engineering & Technology Komarapalayam Namakkal – 638183 Tamilnadu India

S.SARAVANAKUMAR*; S.GUNASEKARAN** *JKK Nattraja College of Engineering & Technology Komarapalayam – 638183 Namakkal District **Anna University of Technology Coimbatore JKK Nataraja College of Engineering & Technology Komarapalayam Namakkal – 638183 Tamilnadu India

ASHISH KUMAR PANDEY* *B.H.U. Varanasi

PROF. NATIKA JAIN*; PROF. SULBHA RAORANE** *St. Francis Institute of Management and Research Borivili (w) Mumbai – 400103 **St. Francis Insititute of Management and Research Borivili (w) Mumbai – 400103

DR. N. SENTHIL KUMAR*; DR. B. PRABHAKARAN** *Department of Management Studies Anna University Chennai **St. Joseph College of Engineering Thanjavur

DR. (MRS.) PADMASANI*; S. MURUGANANDAN** *School of Commerce Bharathiar University Coimbatore – 641046 Tamilnadu **School of Commerce Bharathiar University Coimbatore – 641046 Tamilnadu

*Department of Commerce and Business Management GNDU Amritsar **Department of Commerce and Business Management GNDU Amritsar