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SKIREC PUBLICATIONS

Category: Volume 2 Issue 10 (Oct 2011)

SERVICE QUALITY OF THE SELECT COMMERCIAL BANKS IN SALEM CITY: AN EMPIRICAL STUDY

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DR. C. NATARAJAN*; RENU VIJ** *Assistant Professor of Commerce, Directorate of Distance Education, Annamalai University, Annamalai Nagar, Tamil Nadu – 608002. **Assistant Professor of Management Studies, Noida Institute of Engineering and visiter le site web du posteur Technology, 19, Knowledge Park-II, Institutional Area, Phase – II, Gautambudh Nagar, Greater Noida.

MEASURING THE EFFECTIVENESS OF SALES PROMOTIONAL MIX OF ANIKA BAJAJ VECHILES – AN EMPERICAL STUDY IN WARANGAL DISTRICT OF ANDHRAPRADESH

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VELDANDI RAMCHANDER RAO*; PROF T.SRINIVASA RAO** *Assistant Professor, Department of Business Management, Jayamukhi Institute of Management Science, Moqdumpuram, Narsampet, Warangal – 506332, Andhra Pradesh. **Professor, Department of Commerece and Business Management, Kakatiya University, Warangal – 506001, Andhra Pradesh.

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