SALVE DEEPAK MAHADEV*; DR. ANIL ADSULE** *Assistant Professor, Bes Sant Gadge Maharaj College Of Commerece & Eco., 12th Lane, Khetwadi, Mumbai – 400 004, India. **Principal, St. Vincent College Of Commerce, Pune, India.

PROF. VIDYA S. GAVEKAR*; DR.V.D.NANDAVADEKAR** *Associate Professor, Sinhgad Institute of Management, STES Campus, Off Sinhgad Road, Vadgaon (Bk.), Pune-411041,Maharashtra, India. **Director-SIOM-MCA, Sinhgad Institute of Management, India.

DR. R. S. RAI*; APARAJITA BANERJEE** *Assistant Professor, Decision Sciences, Amity University, Noida, NCR, India. ** Student (Marketing & Sales), Amity University, Noida, NCR, India.

TEMESGEN BELAYNEH ZERIHUN*; V. SHEKHAR** *Ph.D Research Scholar, Department of Business Management Osmania University, Hyderabad, Andhra Pradesh, India. *Professor, Department of Business Management, Osmania University, Hyderabad, Andhra Paradesh, India.

MR. AKHILESH SINGH*; MS. NIDHI SINGH** *Faculty in Marketing, IIM Indore, India, Six Sigma Green Belt. **PGDM Candidate, Shivalik Institute of Management Education & Research, Bhilai, Chhattisgarh, India.