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SKIREC PUBLICATIONS

Category: Volume 3 Issue6-9 (June-September, 2012)

A STUDY ON MOBILE MARKETING: CHALLENGES, OPPORTUNITY AND IMPLEMENTATION IN MODERN RETAIL MARKETING ERA

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MR. MUKESH R. GOYANI*; MR. JIGNESH VAGHELA**; MR. GAUTAM DUA*** *Assistant Professor R.V. Patel & V.L. Shah College of Commerce, Amroli, Surat, India. **Assistant Professor, Prof. V.B. Shah Institute of Management & R.V. Pa, Surat, India. ***Assistant Professor, Prof. V.B. Shah Institute of Management & R.V. Pa, Surat, India.

A STUDY ON CELEBRITY CHARACTERISTICS ON TOILETRY SOAP ADVERTISEMENT IN TELEVISION MEDIA WITH SPECIAL REFERENCE TO RAJAPALAYAM TOWN

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N.MUTHUKUMAR*; DR.M.JEYAKUMARAN** *Assistant Professor, Department of Business Administration, Kalasalingam University, KrishnanKoil-626190, Tamil Nadu, India. **Professor and Head, Department of Business Administration, Kalasalingam University, KrishnanKoil – 626190, Tamil Nadu, India.

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