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The Impacts of Domain Knowledge and Personal Traits on Decoy Effects

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Yu-Wei Chang

Master, Graduate Institute of International Business, National Taipei University, No. 151, University Road, Sanhsia District, 23701, New Taipei City, Taiwan, ROC.

 

 

Tser-Yieth Chen (corresponding author)

Professor and Chairman, Graduate Institute of International Business, National Taipei University, No. 151, University Road, Sanhsia District, 23745,

New Taipei City, Taiwan, ROC. Tel: 886-2-2673-6270,

 

Teng-Tsai Tu

Assistant Professor, Graduate Institute of International Business, National Taipei University, No. 151, University Road, Sanhsia District, 23745,

New Taipei City, Taiwan, ROC.

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