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AN EMPIRICAL INVESTIGATION ON CONSUMER'S PERCEPTION TOWARDS RETAIL HYPERMARKETS IN TIRUCHIRAPPALLI CITY- TAMILNADU

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S.P.KARUPPASAMY PANDIAN*; R.ELAVARASI**; G.ARUN SHANKAR***
*Assistant Professor,
Department of Management Studies,
KPR School of Business, Coimbatore, India.
**Pondicherry University,
Department of Management Studies,
Pondicherry – 605007.
***KPR School of Business,
Department of management studies,
Madathukulam, Taluk.

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