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SKIREC PUBLICATIONS

Category: Volume 2, Issue 11 (Nov 2011)

PERCEPTION OF CUSTOMERS TOWARDS LIFE INSURANCE SERVICES

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DR. K. RAJESWARI*; MRS. S.KARTHEESWARI** *Principal Investigator, UGC-Major Research Project IQAC Co-ordinator, Associate Professor and Head, Research Centre in Commerce, The Standard Fireworks Rajaratnam College for Women, Sivakasi, Tamil Nadu. **Ph.D (full time) Scholar and Research Fellow, Research Centre in Commerce, The Standard Fireworks Rajaratnam College for Women, Sivakasi, Tamil Nadu.

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