Ruchi Nayyar Research Scholar, Singhania University 1197, Sector 21, Gurgaon Ashish Nayyar Solution Architect, Computer Sciences Corp. Dr. S. L Gupta Prof. (Marketing) and Academic Cord., Birla Institute of Technology (Deemed Univ.) Noida, Uttar Pradesh

Dr. Dalbir Singh, Assistant Professor, Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar (Haryana), India

Dr. Dalbir Singh, Assistant Professor, Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar (Haryana), India

M Sayeed Alam* Assistant Professor Department of Business Administration East West University Dhaka Bangladesh Omar Faruq Assistant Professor Department of Business Administration East West University Dhaka Bangladesh Sabina Sharmin Assistant Professor Department of Statistics, Biostatistics and Informatics University of Dhaka Dhaka Bangladesh

Paul T Mburu S/lecturer Department of Marketing University of Botswana

Amisha Gupta Assistant Professor The Business School University of Jammu

*Dr. Raj Kumar, Director & Sr. Professor, Maharaja Agrasen Institute of Management and Technology, Jagadhri, Distt. Yamuna Nagar, Haryana **Dr. Surender Kumar Gupta, Associate Professor, Maharaja Agrasen Institute of Management and Technology Jagadhri Distt. Yamuna Nagar, Haryana ***Dr Veeran Kochar, Assistant Professor, Maharaja Agrasen Institute of Management and Technology Jagadhri Distt. Yamuna Nagar, Haryana

Dr. Leena Kaushal GD Goenka World institute Gurgaon

Dr. Leena Kaushal GD Goenka World institute Gurgaon

Ms Radhika Madan Lecturer – Marketing IILM College, Gurgaon