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SKIREC PUBLICATIONS

Category: Volume 1 Issue 1 (Dec. 2010)

EVOLVING STRATEGIES OF MARKETING — AN ANALYSIS OF A FEW PRACTICES

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*Dr. Raj Kumar, Director & Sr. Professor, Maharaja Agrasen Institute of Management and Technology, Jagadhri, Distt. Yamuna Nagar, Haryana **Dr. Surender Kumar Gupta, Associate Professor, Maharaja Agrasen Institute of Management and Technology Jagadhri Distt. Yamuna Nagar, Haryana ***Dr Veeran Kochar, Assistant Professor, Maharaja Agrasen Institute of Management and Technology Jagadhri Distt. Yamuna Nagar, Haryana

EVALUATION OF BRAND EXTENSION ( SIMILAR AND DISTANCE PRODUCT CATEGORY) WITH RESPECT TO DEGREE OF FIT AND QUALITY OF THE CORE BRAND

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M Sayeed Alam* Assistant Professor Department of Business Administration East West University Dhaka Bangladesh Omar Faruq Assistant Professor Department of Business Administration East West University Dhaka Bangladesh Sabina Sharmin Assistant Professor Department of Statistics, Biostatistics and Informatics University of Dhaka Dhaka Bangladesh

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