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SKIREC PUBLICATIONS

Category: Volume 1 Issue 1 (Dec. 2010)

EVALUATION OF BRAND EXTENSION ( SIMILAR AND DISTANCE PRODUCT CATEGORY) WITH RESPECT TO DEGREE OF FIT AND QUALITY OF THE CORE BRAND

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M Sayeed Alam* Assistant Professor Department of Business Administration East West University Dhaka Bangladesh Omar Faruq Assistant Professor Department of Business Administration East West University Dhaka Bangladesh Sabina Sharmin Assistant Professor Department of Statistics, Biostatistics and Informatics University of Dhaka Dhaka Bangladesh

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