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Category: Volume 3 Issue 2 (Feb 2012)

ADVERISEMENT EFFECTIVENESS TOWARDS THANGAMAYIL JEWELRY IN MADURAI CITY

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N.MUTHUKUMAR*; K.SANKAR GANESH**; M.SHUMUGA SUNDARAM*** *Assistant Professor, Department of Business Administration, Kalasalingam University, KrishnanKoil-626190, Virudhunagar District, Tamil Nadu, India. **Assistant Professor, Department of Business Administration, Kalasalingam University, KrishnanKoil-626190, Virudhunagar District, Tamil Nadu, India. ***Assistant Professor, Department of Business Administration, Kalasalingam University, KrishnanKoil- 626190, Virudhunagar District, Tamil Nadu, India.

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