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MEASURING THE EFFECTIVENESS OF SALES PROMOTIONAL MIX OF ANIKA BAJAJ VECHILES – AN EMPERICAL STUDY IN WARANGAL DISTRICT OF ANDHRAPRADESH

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Past, IJMMR, Volume 2 Issue 10 (Oct 2011)

VELDANDI RAMCHANDER RAO*; PROF T.SRINIVASA RAO**
*Assistant Professor, Department of Business Management,
Jayamukhi Institute of Management Science,
Moqdumpuram, Narsampet, Warangal – 506332, Andhra Pradesh.
**Professor, Department of Commerece and Business Management,
Kakatiya University, Warangal – 506001, Andhra Pradesh.

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